Tanya

Troshyna

Our team built Fable with an idea to connect families through stories. We wanted to make sure that grandparents living far away from their grandkids and busy parents can have a tool to build bonds with their little ones, share their love of books, and create memories.

With Fable, parents and grandparents can record themselves reading books out loud, personalize them, or even create a story about their little ones, and kids can listen to their recordings while watching the book's illustrations again and again.

Our team created Curbsidr with a mission to streamline life for busy professionals, delivering on-demand services directly to company curbsides. We made it effortless and cost-effective for businesses to offer added perks for their employees. Our corporate clients have included First Republic Bank, Expedia, Samsung, Flir, 8x8, and many more.

We brought gourmet food trucks to companies and their employees and were planning to bring medical vans, dental vans, car services, dry-cleaning, and even mobile fitness training vans to them too.

Our team pioneered PayPal’s first physical device—a versatile credit card reader—alongside comprehensive e-commerce and fulfillment solutions and innovative mobile applications. We successfully scaled these offerings to enable millions of small businesses in the US, UK, Canada, and Australia to accept credit card payments anywhere. This breakthrough empowered entrepreneurs to expand their business seamlessly, enhancing their ability to serve customers wherever they are.

I spearheaded PayPal’s product strategy, crafting a dynamic roadmap for our extensive portfolio through competitive analysis, identification of portfolio gaps, and leveraging emerging social and technological trends. By fostering alignment among top-level executives, I effectively prioritized initiatives that advanced our strategic objectives.

Setting the vision for the next generation of omni-channel commerce products and services, including our innovative digital wallet, I drove the development of solutions that meet modern consumer needs. Additionally, I enhanced the express checkout experience—the core engine behind the majority of PayPal’s products—and successfully scaled it to serve customers in 158 countries, ensuring a seamless and efficient user experience globally.